Visual identity & website
HolyGrail 2030 – Circular Packaging is a European initiative bringing together key players in the packaging industry to accelerate the transition towards a circular economy. The project aims to enhance plastic packaging recycling efficiency through digital watermarking technology and large-scale collaboration between brands, recyclers, and institutions.
A34 supported the consortium in creating a clear, unifying, and recognizable visual identity, one that conveys both technological innovation and environmental responsibility. The goal was to build a strong, coherent image that connects all partners across Europe.
Client:
Circular Packaging – Holygrail2030
Services:
Logo & visual identity: development of a circular symbol representing the recycling loop and collaboration across the value chain.
Website: design and development of a modern, dynamic website, showcasing the project’s mission, HG2030 Charter, governance structure, and membership opportunities.
