Reimagining a visual identity for a practice rooted in presence and rhythm.

Il Momento is a coaching and movement-based practice focused on awareness, embodiment, and subtle transformation. When its founder came to us, she already had a logo, but felt it was time to realign the visual identity with the emotional depth and clarity of her work.

The goal was not reinvention, but refinement. The existing logo held meaning, our task was to build a coherent, spacious visual system around it. One that would allow the brand to evolve, while staying deeply rooted in its original spirit.